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  1. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. Check out the screen shot below to see where this report is located in Google Analytics: The Visitor Flow reports within Google Analytics can...

  2. AdWords Image Extensions Bring Images to Google Search Ads

    Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. Google feels that images can convey details that text ads might not, such...

  3. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread.

  4. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.