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  1. Search Engine Watch Redesign Breaks Records

    Rather than following columns, the first step was to make it easier to follow an author or a topic via RSS feeds. However, our ultimate intention is that users start to think about our platform as a means to build your own niche news feeds and...

  2. Do You Know Where Your Audience Is?

    Spectators: These people have RSS feeds, read reviews, and lurk in forums to get advice and tips. Too many times, overexcited CEOs, CMOs, and business owners see the latest and greatest social media tools talked about on the cable news channels and...

  3. Social Media Marketing 101, Part 2

    To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on Technorati. Where possible, subscribe to RSS feeds from these sites, so that...

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  4. Would You Endorse this Web Site?

    These links can be news articles referring to the site, scrapers of quality "nofollow" sites such as Wikipedia, links from press release circulation and links from sites monitoring RSS feeds. Authoritative sites include trusted news sites, .edu...