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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    Every time I see a post from these sites in my Facebook news feed (which is much more often than I'd like) I have a virtual vomit build-up inside my mouth. Facebook to Kill Sponsored Stories When Facebook kills sponsored stories, what will be your...

  2. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook has announced some changes to how people see updates from individuals and pages in the news feed. Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages...

  3. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...

  4. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    The click-through rate for mobile ads amounted to 0.79%, compared to the 0.148% average across all five placements studied: mobile, desktop news-feed only, desktop only (comprised mainly of right-rail ads), news-feed only (desktop and mobile) and...

  5. Facebook Offers Rolls Out to Local U.S. Businesses

    The deals will be distributed to an advertiser's likes/fans in the news feed on the social site. When a Facebook user claims an Offer, his or her friends will see an ad in their news feed. Businesses have to pay to create greater distribution via...