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  1. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    The click-through rate for mobile ads amounted to 0.79%, compared to the 0.148% average across all five placements studied: mobile, desktop news-feed only, desktop only (comprised mainly of right-rail ads), news-feed only (desktop and mobile) and...

  2. Facebook Offers Rolls Out to Local U.S. Businesses

    The deals will be distributed to an advertiser's likes/fans in the news feed on the social site. When a Facebook user claims an Offer, his or her friends will see an ad in their news feed. Businesses have to pay to create greater distribution via...