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  1. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    To manage PLAs, you will need access to your AdWords login and your Google Shopping product feed. BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and...

  2. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    These pages, in turn, feed into sub-categories and individual items. Cross-category links can be valuable, however, when a user and search engine is presented with pertinent, relevant links. News sites such as the New York Times are altogether a...

  3. Is it Too Late for Holiday Search Traffic?

    Even if you don't have an advanced CMS or shopping cart that automatically generates a feed for Google Base, you can manually generate a file using Microsoft Excel and upload it manually to Google Base.