The format of choice has been chronological feeds, such as Facebook's News feed and Foursquare's Explore. The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just...
A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
There’s a university level feed, with more campus-wide news, and each college or school within that university generally has a dedicated news page that highlights accomplishments of students, faculty or staff members specific members of that...
After mashing up that data, I was able to calculate the approximate number of posts each feed had published, and what percentage of them I had starred: Obviously, whether an article from an RSS feed was starred or not was purely subjective, so I am...
YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web All this and much more in our quick recap of search and social marketing news and tips from the past week.
For each article in a feed, show the excerpt. Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. With Cover Feed, which gives you News Feed updates on your home...
The second realization is that there’s much more to effectively managing PLAs than just cleaning up a feed, uploading assets and doing basic manipulation and reporting. The first thing to realize is that PLAs have moved from being a feeds-based...
Bear in mind now, Bing has direct feed access to the entire Facebook database of connections, Likes, and shares. I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan...
As promised, Facebook’s news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The New Facebook News Feed In addition to the main news feed, Facebook is letting you browse updates by:
The median reach of a Facebook article is said to be around 16 percent – in other words only 16 percent of your followers will see your average Facebook posts in their news feed. Once they’ve responded, there’s a greater chance that future posts...
Social network Facebook has said it will roll out some major changes to its news feed during a March 7 event. Invitations were sent out Friday summoning media to "see a new look for News Feed" at an event set for this coming Thursday starting at 10...
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
Data Feed or Biddable Media? Another important question that many marketers asked was whether to treat PLAs more like a data feed or biddable media. Can your feed partner effectively manage biddable media better than your optimization system or...
Local suggestions built from Nearby and locally oriented graph search will create monetizable inventory for advertising within the news feed. Search will meanwhile grow due to its pull-based, high intent driven nature – accounting for $1.9 billion...
Facebook Ranking Factors: How to Gain an Edge in the News Feed Looking to take advantage of Facebook Graph Search, the social network’s new and improved internal search engine when it fully launches? In addition to making sure your Page is complete...
It started with a News feed that answered the question "What is going on with people around me? Rumors of a Facebook search product have been debated and discussed for a long time. Today, led by founder and CEO Mark Zuckerberg, the Social Network...
Facebook News Feed: if you're addicted to Facebook, you can usually see news-related items quickly when people post about them. Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it wasn't news per se, it...
Subscribe to their newsletter or RSS feed. Type the company name into Google and Google News. After all, the next candidate many have already done all of this – it's a competitive market in search, now more than ever.
