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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Upload an image with a news tweet to stand out in the Twitter feed. Tweet from a Pitch and it'll render a summary in the Twitter feed - check it out. Twitterfeed: Part of the bitly family, this free tool makes it a no brainer to tweet the last...

  2. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    The key is to not bombard fans with too many posts, as Facebook news feed optimization often penalizes for this. Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non...