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  1. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    When you add up all of the time involved with getting hit multiple times, putting band-aids on the site, recovering, and then getting hit again, a company could have (and should have) made all of the changes that were recommended in the first place.

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. Not just to win the hearts and minds of customers, but also those of employees, media...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. A newspaper company wants to add an archive with 200k pages. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable...

  4. Creative Content Marketing: Winning Hearts, Minds & Wallets

    His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times. Smartbrief is a great example of adding value to news that other...