One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
The real shame of the press release for links trend was all the sad attempts to drum up "news" or keyword stuff a headline. Use the press release and the news as a draw to bring readers further into your site.
Here's a quick recap of search and social marketing news and tips from the past week. Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and...
A recent Fast Company article describes social media listening as “an active process of paying attention to what someone else is saying. Relevant news articles While a portion of your social media engagement should be dependent on sharing breaking...
All this and much more in our quick recap of search and social marketing news and tips from the past week. A newspaper company wants to add an archive with 200k pages. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable...
How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot more about how people feel about your brand, about your app and about the interaction with you as a company.
Here's a quick recap of search and social marketing news and tips from the past week. Bing Ads is teaming up with digital marketing company Mi9 to make it happen. No Google Glass competitor is imminent from Baidu, though apparently all the tech...
Though Google is still ironing out some kinks tied with Author Rank (for instance, some brands don't want employees creating content associated with the company) you can get started on building your Author Rank following these six best practices.
The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc. It's also helpful to share these KPIs across all business channels within a company from SEO to PR to HR to customer service.
His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times. Smartbrief is a great example of adding value to news that other...
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. While most brands report having an online newsroom as part...
A local company came highly recommended, so I went by their shop. I walked into a warehouse, met the guys building the units, the owners of the company, got a hands on demo and watched them quality check my actual unit before I left.
Here is a news flash for many who may not grasp the notion of mobile, local search, citations, and why kids rule the world. Company Blog Posts Fast forward from the 1g communication on your favorite (or not-so-favorite, depends if you like apples...
Things are much different today, with social media reporting and sharing the news fast and furious. The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook.
Looking at the disparity of ranks between the company and our expert's vote, there might be accusations of bias against this tool. Comments: Both our expert and the company rated keyword creation tools at number five, keeping this trusty tool in...
Report your company news via Instagram by using as a public relations tool to announce visual news. Announce daily specials, report news from a conference on the spot, take your customers behind the scenes of what’s happening at your business.
Direction seems to be set and there is a strong sense of stability in the changes that the Company has have made and confidence in the direction they are taking. The map was deliberately made to be embeddable aswell, so that other news and social...
Highest startup rate ever (Fast Company) News/Mags . What you might not know about Tabke is that he is a news junkie. Not so breaking news from Tabke: "The days of the single task 'SEO and done' marketing are over.
At tends to happen on slow news weeks, this development sparked outrage among a tiny fraction of Google users and sparked the usual tired blog posts pointing out that this is just further proof of Google’s evil, monopolistic doings.
In the BBC’s fake bagel company “study,” what was their ad text? If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data at their disposal.
