Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
What has been so dramatically and irrevocably disrupted is the narrow control over distribution. Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion...
In addition to mainstream channels for news distribution, you can also become a go-to source for expert quotes on subjects within your industry which leads to links and potentially more exposure in the future.
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Here's a quick recap of search and social...
He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. That advice can take you a lot further when you have news you need to get out about your...
In other words mobile distribution is built in to the presence and active posting from a Facebook Page. If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers...
Another easy way to generate links to your blog posts in a way that isn't spam is via systems like Zemanta and other content distribution systems. Businesses would blog their specials, new product updates, industry news, holidays and pretty much...
And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role. He said he has found that PR is the fastest way to generate those backlinks on related industry websites, but you’ve got to go...
This post goes into a little more depth around how you can then translate that list into an editorial plan that then covers every major distribution channel. Add into your time the set up of Google news alerts around your brand and mentions of...
Costolo said it has taken so long for Twitter to offer users their tweet archives because the social networking service is not suited for archive distribution. Twitter's] really horribly suited to archive search and archive distribution.
Resist the urge with being too self-promotional because it can absolutely kill distribution. The most active time of day for social engagement usually starts in the late morning (though there is plenty of other data on the best time to post on...
Along with targeting, timing of posts is the second-most important thing you can do from a creation and distribution standpoint when thinking about Facebook posts. You have the chance to craft a super-specific and targeted bit of copy that truly...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. According to a recently published news release, PRWeb...
Stick to higher end distribution services that issue the press releases over a true newswire such as Marketwire, PRWeb, PRnewswire, BusinessWire, e-Releases and social PR hybrid services such as PitchEngine.
There's nothing more powerful than a distribution platform that you can reach out through. Until that point, I was only blogging and reporting on news, but I realized there was a whole class of evergreen content – the kind of concepts that people...
Optimization and distribution of content marketing assets What sort of publishers, bloggers, and news outlets are prominent and/or influential in the industry? The presenter posed a compelling argument about how paid links can augment an SEO...
If the site has many, many articles that are frequently found through search and have a good number of social referrals, then embedding social share functionality can increase social distribution of those articles just by making it easy.
As you would expect to see the former agency had been hitting a couple of terms hard with lots of lower value links – hence why in the case of the term with 25% of the anchor text distribution it only has a small share of the overall PR Value.
Businesses have to pay to create greater distribution via Facebook Marketplace Ads or Sponsored Stories, according to the Menlo Park, CA-based firm. The deals will be distributed to an advertiser's likes/fans in the news feed on the social site.
Let's first look at a distribution of links by length of anchor text. News How the Web Uses Anchor Text in Links [Study]" served as a good reminder about the significance of anchor text in links for natural search ranking.
