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  1. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Unfortunately this means that page owners are going to see a decrease in the distribution of their own text status updates they share. This will definitely hurt businesses, as they’ve already been hit with the impact of declining organic reach for...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? The good news is that looking back, it's easy to see which direction the trends are heading in terms of the...

  3. How B2B Advertisers Can Win on Facebook, Just Like Salesforce

    Think of the social actions as a bonus, and on-going community building and content delivery because, well, Facebook distribution of your content just ain’t what it used to be. In the case study, Facebook showed Salesforce’s News Feed ad campaign...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Press Release Distribution Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging...