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  1. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Another thing you can do to help your crawl efficiency is to monitor your indexation accurately by using segmented XML files ‐ you...

  2. New Google Analytics Social Reports: Measure SMM Value, View Streams

    Integration of social data hub data applies to public data only; if Google can crawl it on the public web, they can show it. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social...

  3. Why an Optimized Content Strategy is Crucial for Social & Search

    While the fundamentals of organic search optimization remain important – such as ensuring you have a strong technical website that the search engine robots can crawl, and addressing local search and industry-specific directories for backlinking...

  4. SEO for Naver – Korea’s Largest Search Engine

    The content partners feed their database content by allowing Naver to crawl and index their results within their search result pages. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Qs “awesome.

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Some aspect of this upward and downward linking across categories is likely to occur, but it should be de-emphasized in order to keep the most tight and narrow crawl path for search engines. Cross-category links can be valuable, however, when a...

  6. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Crawl, Index, Rank, Repeat: A Tactical SEO Framework Google Trends -- Put simply, this tool provides a trended representation of the most popular topics and search queries, and helps explain the context of those terms using content segmentation...

  7. News Picks: Adobe Search Patent; Microsoft vs Yahoogle Japan; iPad Rivals & More

    Adobe has filed for a patent that would enable search engines to crawl rich media format through an annotation-based system. An overview of some of today's search, ad, tech news According to embodiments of the invention, a developer annotates...