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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of...

  2. How to Plan Effectively for Content Marketing in 2014

    Define Your Coverage Area What is your primary audiences' favorite news sources online? In online PR, however, it's critical that you stay on top of daily (if not real-time) trends, and follow what is being absorbed in the news.

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. This reflects how opinion and coverage of the event, covered extensively on social...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Check out a Twitter pitch by Lisa Grimm, PR Media Director at space150, that resulted in media coverage. Twitter PR Tips to Increase Media Coverage Create a Twitter account specifically for news and automatically publish all content from your...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Upon launch we’ll only recognize one “must_be_before” tag, but beginning on April 1st, 2014, you’ll be able to stack up to 50 of them in your code to offer greater coverage for your site," says Bing. Much like in 2012, the April Fools' Day pranks...

  6. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Many SEO professionals and link builders have found that HelpAReporter.com is a great way to get editorial coverage and even great editorial links for their clients. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while...