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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This generated great London/national coverage, but then opened up lots of local PR, blogger, and social opportunities afterward. If content is placed on a big publisher first as an exclusive, they should be linked to from additional outreach...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of...

  3. How to Plan Effectively for Content Marketing in 2014

    Define Your Coverage Area What is your primary audiences' favorite news sources online? News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news across multiple industry topics on a daily basis.