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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    While link removal may help and is often necessary, what Google really wants to see is a site promoted and grown in a way that doesn't revolve around search engines. A successful SEO campaign is designed to be profitable even if the search engines...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    We know that the major search engines calculate dwell time, and that low dwell time can be a strong signal that the content at hand didn't meet user expectations. If the engines see a very low dwell time (which is variable based on the niche at...

  5. Google, Bing, Yahoo Ordered by French Court to Block Video Streaming Sites

    It is not all bad news for the search engines, as in addition to having the sites removed from the search results, the plaintiffs also wanted the defendants to cover the legal expenses. However, a group of some companies, distributors and producers...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Content marketing will move from buzzword to mature...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Measure the organic traffic your content is getting from search engines. Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images.

  8. Google Blocks Child Abuse Images on 100,000 Search Terms

    The move follows UK government calls made earlier this year for search engines and Internet service providers (ISPs) to do more to prevent access to illegal material. If the search engines are unable to deliver on their commitment to prevent child...