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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. The good news is, everything in content marketing is...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space.

  3. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! But then the bad news: your in-house SEO team or online marketing...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story An expert opinion, unique angle or take on a topical/news story That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in...

  5. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. In this case, unless he has forgotten our names or mailing address, no news almost certainly is good news: he's having too good...