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This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin...
List all the trade shows, exhibitions, and other events relevant to your business. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories.
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. The better news is that you only need one tool to build the best links in the world: your brain.
Mobile offers are a great way to get some real data that applies to your business. One bit of good news for retailers: CPCs, CTRs, and conversion rates are pretty inline across devices. Now with Google AdWords enhanced campaigns heading down the...
It talks about putting a team together and how to find resources like industry news and search conferences. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
Start following people that would be interested in the event as well as local news people. Local news types may pick up on the story. In the case of your fundraiser, the best way to distribute a press release is to go to the website of each local...
With Google+, you can have a business page as well. This means that a person can follow and engage with your business on a personal level, creating opportunities for relationship building. On the negative side, Google+ is a platform for content...
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. Promoted Page Likes are really targeted toward the local business.
We gave foursquare.com a facelift — now it’s even easier to learn about places nearby – Foursquare BlogNice redesign for its 50 million+ monthly users makes better use of space for business listings. Bing Business Portal is Now Bing Places for...
Where and how you consume news, interact and engage with information, people and calls to action is likely influenced by whether you're at home, the office, on the road, at the ballgame, school, or wherever you happen to be.
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive...
Back in the day, this would be filtered through a few key sources like magazines, news outlets and a limited number of field experts. Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and...
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. The closure of Google Affiliate Network (GAN) will create a lot of work for...
Here's a quick recap of search and social marketing news and tips from the past week. PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2...
