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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    The good news is that it appears Google isn't giving them much "love" lately: We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    After a few years in the business, you'll see common patterns. Researchers: -about, -news, -guides So much is on the minds of marketers, but often, marketers skip past boring topics like keyword strategy, which often turn out to be the most valuable.

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Additionally, some Pages share the same content over and over again, such as sharing the same news...

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    As usual, such news was met with much debate, fear, and uncertainty. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing links, and reinclusion requests, small business owners already...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. You're starting a new business. For the sake of clarity, let's say you're starting a new business...

  6. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world.

  7. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group...

  9. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business.