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  1. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. After all, don’t we want to influence the quantity and quality of traffic to a website or blog...

  2. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. Social shares on blog content As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey...

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  5. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    The good news is, we can stop this vicious cycle dead in its tracks. For example, create a list of all the different blog posts you create and convert the structure into a template to follow. Most of Michael Hyatt's blog posts follow a very similar...