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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    The now legendary Oreo "blackout" tweet. This allowed them to reach a captive audience who were eagerly awaiting news and updates on their favorite sporting events. He started off discussing mobile and how Twitter users are more engaged when they...

  2. Top Super Bowl 2013 Google Searches

    However, Yahoo reported that “super bowl blackout” and “super bowl lights out” were the biggest searches they saw on Super Sunday (people also searched for “why did the lights go out”, “superdome power outage”, and “what caused power outage”).

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Blackout Day” SOPA Protesters A so-called “blackout” is yet another gimmick, albeit a dangerous one, designed to punish elected and administration officials who are working diligently to protect American jobs from foreign criminals.

  4. SearchDay | Post-Cyber Monday Marketing Ideas

    Live Search Offers Instant Cashback, Responds to Black Friday Glitch Posted by Nathania Johnson Dec 2, 2008 After a Black Friday blackout, Live Search is responding to the glitch and also offering a new update: Instant Cashback.

  5. The Week in Review

    California Blackout Warnings Now Online http://siliconvalley.internet.com/news/article/0,2198,3531_786851,00.html Leave it to California to come up with a digital solution to the state's power woes by launching its rolling blackout alert system...