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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative. In their article, BBC points to a “major problem” with fake Facebook profiles, as explained by a representative from security firm Sophos.

  2. Using Search to Find Missing Persons: Scratching the Surface

    Robert Rahn, a private investigator with Management Resources Ltd.of New York, has used traditional media to publicize the Jones case. It features posters, news, YouTube videos, Facebook links, law enforcement information, and resources, including...

  3. SearchDay | 3 Keys to a Successful Web Presence

    We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company. News from the Search Engine Watch Blog

  4. Black, White, and Blue all Over

    His multi-pronged approach will tap a combination of paid editorial resources, non-paid community experts, and user-generated content. Luckily the content generation and community interaction at the heart of these efforts require editorial...

  5. Is Your Paid Search Campaign Part of a Mix or a Mess?

    There must be a reasonably rich set of data available, and the resources (analysts) to carefully examine it. We report the top search marketing news daily at the Search Engine Watch Blog. Incorporating your client's media plan into your paid search...

  6. Q&A With Ask.com's Gary Price

    Gary Price, director of online information resources at Ask.com, is no stranger to most Search Engine Watch readers. Other great resources include the Encyclopedia Britannica, Fact and File Search from First Search, Grove Music Online, the...

  7. Job-Hunt.org: An Old-Fashioned Success Story

    I update Job-Hunt with the latest information and resources all the time. We report the top search marketing news daily at the Search Engine Watch Blog. The New York Times article was actually published the day we invaded Iraq, so it pretty much...

  8. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    In outline, it anticipated that the project will: confirm and prioritise the business and technical requirements with the widest possible constituency: agreement with all stakeholders is essential if the project is to succeed in the long term...