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  1. 7 Content Marketing Tips to Recover From Google Penguin

    Perhaps the most instrumental thing we did with our client was produce a series of financial calculators. His strategy was simply to get all of these experts together, who already had their own existing networks, and have each of them contribute an...

  2. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    The Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team,’’ a Google rep told the Financial Post. He takes a stab at what Google will do with Frommer’s in a recent article: the obvious guess is that...

  3. Google Fights Claims of Bias in Instant, Local Search

    However, comScore's Eli Goodman says that Google isn't pushing certain topics for financial gain. Goodman said "the system is not being gamed in any capacity" and comScore has not seen any instances of Google favoring certain topics for a financial...

  4. The Call for Call Tracking Is Answered

    And it's not just small local businesses that this applies to, the auto industry and financial services industry both show a propensity towards customers using search terms which 'self select' whether to shop online, by phone or in person.