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  1. 7 Tips to Ensure Your SEO Strategy Supports Your Brand

    Another plus of this placement is that your recent posts in Google+ are presented in results, giving a little news flair to your branded results. Many people fall into a keyword obsession rut and seem to forget that while keywords are important...

  2. What Type of Content Should You Create: Long or Short?

    Your answer may be different if your goal is to be a NY Times best-selling author versus becoming your industry's go-to news guy. It was the winning formula. It worked every time. Until it didn't. Then in August 2013, Google updated their algorithm...

  3. New Facebook Test: Popular Pages In Your Area

    The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in. Facebook is testing a new feature called "Popular Pages in Your Area".

  4. SEO, Your Website & You: 5 Myths & 10 Tips

    For example, let's say you sponsor a charity event every year, making sure to tie that in with local news, press coverage, and maybe the charity's own news release. Client: So I heard Google's Matt Cutts said links are [dead/bad/over], so I stopped...

  5. News Flash: Paid Search Query Data Isn't Going Away (Duh)

    This week there have been all sorts of rumors and even official news reports in various search marketing publications claiming that search query data for paid search is dead, along the same lines as how organic search query data was eliminated...

  6. The Art of SEO Direction

    With the release of any news, tweet, status update, video, any piece of content, there's a question to be answered: is now the best time? Most of my blog posts don't get done in the office. I usually find myself working on them at home, or at a...

  7. Conquering Content Marketing, Step 4: Racing to Launch

    Lisa began to explain, "Before the Internet, people got their news primarily through newspapers, TV, and radio, the three big traditional distribution channels. With enough buzz, bigger blogs and regional news sites will feature it.

  8. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. You have a great idea or product, some money to invest, eager customers, and great workers.