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  1. SEO Is No One-Trick Pony

    For many of you, this is not news. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. The workshop was four hours and the presentation...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will...

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  3. Got a Boring Company Blog? Here’s How to Fix It

    Your goal is to transform your blog into a resource that people will want to visit repeatedly, which will help to grow your reputation as an industry authority for insightful, industry-specific news and expert analysis.

  4. Cortana Makes Her Way to Windows 9

    But news of the desktop integration shows that Microsoft has recognized that in order to keep up with the mobile, on-the-go users of today, they have to provide a more "mobile"-type experience on desktops as well.

  5. Responding to Device Changes in Google and Bing

    While it’s sad to lose control over tablet traffic in Bing Ads, the good news is that Bing Ads has given us a tablet bid modifier. Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile.

  6. Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

    Not only do you get updates on the latest in advertising news, but they provide some of their showcased work on their sites. Refreshing ad copy is one of those optimization tasks that I have a very bad habit of putting off.

  7. Four Reasons Google+ Might Still Be Alive After All

    On September 11, ReCode broke the news that Polar was acquired by Google. Between Google shutting down its authorship program and Senior Vice President of Engineering and head of Google+ Vic Gundotra leaving the company, many believe the future of...

  8. Google Penguin 3.0 Likely in 2014, Says John Mueller

    This news comes after Mueller said in a September 8 hangout that Google is working on a Penguin update and "so I think that saying there's no refresh coming would be false. In the Google Webmaster Central office hours hangout on Google+ on...

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  9. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on September 10 yielded the news box in the search results with...

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  10. Bing Temporarily Removes New Image Widget

    Bad news for Bing's new Image Widget: The feature has been temporarily removed. The move comes after stock photo agency Getty Images filed a lawsuit citing "massive infringement," reports say. The feature launched in late August.

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  11. Bing and Google Are Ready for Some Football

    This introduces data which statistics alone cannot capture, providing real-time adjustments which surprisingly can capture injury news and other substantive factors in win probabilities. The Seattle Seahawks have a 74.2 percent chance of beating...

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  12. Google Folds Blog Search Into News

    Google Blog Search has ceased to exist as an independent entity and has instead become a search option in Google News, reports say. German SEO site SEO-united.de was one of the first to report the news on its blog.

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  13. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...