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  1. Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

    At the age of 14, Moog built his first theremin; by 19, he was a published author, having written “The Theremin” for Radio and Television News in January, 1954. Google’s homepage logo today celebrates Robert “Bob” Moog, electronica pioneer and...

  2. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    Vertical search services are specialised search engines which focus on specific topics, such as for example restaurants, news or products. European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged...

  3. 5 Vital Facebook Reports Every Community Manager Should Know

    Those “Talking About This” and “Viral Reach” metrics are helpful when trying to understand how deep into the second degree of separation (friends of fans) your content has spread, but be sure to mine the “Organic Impressions” metric in the page...

  4. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    Bad news, those books. Dear Joe Flatley, The Verge, It was with great interest that I began reading your feature article this morning, fan of The Verge that I am. The Verge is where I go for in-depth, thoughtful pieces; articles that dig deep into...

  5. Take Attribution for a Test Drive Using a Secondary Profile

    If you answered yes (and why wouldn’t you), the good news is it doesn’t have to be an all or nothing proposition. Attribution has been a popular buzzword in the industry for years now. It’s a topic at nearly every digital marketing conference as...