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  1. People Build Links

    These contacts can be important for the links on news websites and for spreading newsworthy messages with their news sites as a starting point. Begging for links with some good piece of content by email is what many companies call link-building...

  2. Google's Profits Decline as It Spends Heavily in Q3

    There was some good news hidden away in Google's earnings report, however. Google reported third-quarter profits of $2.8 billion (£1.7 billion) last week, down 5 percent from the same period a year earlier and falling short of analyst expectations.

  3. Existential Questions About the Future of Search

    Amazon for searching products, Shazam or Spotify for finding music, IMDB for movies (also an Amazon subsidiary), Kayak for travel, Twitter for real-time news and updates, Facebook for news about your friends and family, and Yelp for information...

  4. Penguin – What Happens Next? 10 Data-Led Predictions

    Twitter has been alight for the past couple of weeks with news that the latest Penguin algorithm update is almost ready for action. For those still impacted by the initial "shock and awe" tactics employed by Google some 12 months ago, "official...

  5. Google Testing "Not Mobile-Friendly" Icons

    For instance, BBC has been labeled as "not mobile-friendly," but the news site actually has launched a mobile version. Here's yet another incentive to make your website mobile-friendly: It seems that Google is trying to improve user experience by...

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  6. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  7. The Evolution of SERPs and User Behaviors

    This is great news for real estate. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have...

  8. SEO Is No One-Trick Pony

    For many of you, this is not news. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. The workshop was four hours and the presentation...

  9. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will...

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  10. Got a Boring Company Blog? Here’s How to Fix It

    Your goal is to transform your blog into a resource that people will want to visit repeatedly, which will help to grow your reputation as an industry authority for insightful, industry-specific news and expert analysis.

  11. Cortana Makes Her Way to Windows 9

    But news of the desktop integration shows that Microsoft has recognized that in order to keep up with the mobile, on-the-go users of today, they have to provide a more "mobile"-type experience on desktops as well.

  12. Responding to Device Changes in Google and Bing

    While it’s sad to lose control over tablet traffic in Bing Ads, the good news is that Bing Ads has given us a tablet bid modifier. Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile.

  13. Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

    Not only do you get updates on the latest in advertising news, but they provide some of their showcased work on their sites. Refreshing ad copy is one of those optimization tasks that I have a very bad habit of putting off.

  14. Four Reasons Google+ Might Still Be Alive After All

    On September 11, ReCode broke the news that Polar was acquired by Google. Between Google shutting down its authorship program and Senior Vice President of Engineering and head of Google+ Vic Gundotra leaving the company, many believe the future of...

  15. Google Penguin 3.0 Likely in 2014, Says John Mueller

    This news comes after Mueller said in a September 8 hangout that Google is working on a Penguin update and "so I think that saying there's no refresh coming would be false. In the Google Webmaster Central office hours hangout on Google+ on...

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  16. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of TLC's 19 Kids and Counting on September 10 yielded the news box in the search results with...

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