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  3. Google to Remove Author Images from Search Results

    While adoption of Google authorship has been strongest for writers at technology publications (and news sites to a lesser extent), adoption has been quite low among top brands, with only 3.5 percent of Fortune 100 brands using the markup.

  4. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  5. Watch Time Now Impacts Facebook News Feed Video Rankings

    The additional information helps Facebook personalize each user's News Feed based on his or her preference for watching videos. Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has...

  6. BuzzSumo: The Heavyweight of Content Discovery?

    Even highly customizable services like Feedly can be difficult to use, especially if you don't have all day to sit around reading articles and news stories. Discovering hot new industry topics and interesting news.

  7. 7 Outstanding Content Marketing Tips for Small Businesses

    Create news with a simple survey. For a more local view of trending topics, Trendsmap provides an intimate view of trending news overlaid on a map with data from Twitter. Small businesses have historically been slow to adopt the content marketing...

  8. 7 Ways Content Marketing is Like a Relay Race

    Last-minute roadblocks may come up that impact your deliverables – this could be anything from internal hold-ups on approval to external factors such as influential breaking news. As I've written previously, I think you can find a lesson in just...

  9. 5 Reasons a Site Hit by Google Penguin Won't Recover

    And here is some hard news to swallow: Some sites will need to see two Penguin refreshes before recovery happens. I regularly hear stories from business owners who were hit hard over two years ago and haven't been able to recover.

  10. Google My Business: New Tools for Small Business Owners

    TechCrunch reported that to create ease of use and rival Facebook "owners can post news, events, photos and other updates they want shared with customers. Google has created Google My Business, a one-stop shop for small business owners looking to...

  11. Search Engine Basic Concepts

    Popularity is also be a powerful factor for trending topics, such as breaking news. This is a place where social media signals could be an important factor, as lots of social shares of a particular news article is something that the search engines...