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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Think USA Today rather than New York Times. Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book...

  2. Creative Link Prospecting: Following a News Story

    Here’s one story from the New York Times: Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Nothing special in that – it only turned into a major news story...

  3. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the beginning of New York Advertising Week. So, the news that AOL is bringing its video library to a whole new audience of viewers on YouTube is a major...

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    As then-Google CEO Eric Schmidt told the New York Times in 2010: When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus whatever other universal results are deemed relevant (news, images, videos...

  5. New York Times to Sell About.com: Google to Blame?

    News of this sale propelled New York Times' stock to $8.57 a share by 4 p.m.the day of the announcement; an increase of 6.1 percent. It was announced on Aug 8 that the New York Times is in talks to sell its Internet property About.com.

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Statue of Liberty in New York City Bad news for users and businesses: while Click-to-Teleport is in beta, there is no “teleport back home” option. Good news for advertisers: offline sales have increased by a whopping 3,600 percent.

  7. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    News sites such as the New York Times are altogether a different animal. Some sites may consider linking permanently from the home page to a select few products that are extremely important from the business point of view (e.g.the Amazon Kindle).