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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  2. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    The New York Times New York Post How do the the top 50 U.S.news websites fair? However, we still found that it was rare for tech sites to have fully integrated Google authorship to all of their writers and in total 52 percent had used authorship.

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    Think USA Today rather than New York Times. Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book...

  4. Creative Link Prospecting: Following a News Story

    Here’s one story from the New York Times: Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Nothing special in that – it only turned into a major news story...

  5. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the beginning of New York Advertising Week. So, the news that AOL is bringing its video library to a whole new audience of viewers on YouTube is a major...

  6. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    As then-Google CEO Eric Schmidt told the New York Times in 2010: When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus whatever other universal results are deemed relevant (news, images, videos...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Statue of Liberty in New York City Bad news for users and businesses: while Click-to-Teleport is in beta, there is no “teleport back home” option. Good news for advertisers: offline sales have increased by a whopping 3,600 percent.