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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    You may have concerns at the beginning that you overcome, only to find yourself given the opportunity to publish a piece in a big brand magazine or speak in front of 3,000 people. Develop a micro plan:Develop a brand plan that includes a column on...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Think USA Today rather than New York Times.

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Those ads led to an interview for aimClear with Ad Age magazine. We targeted to journalists and people who work at publications like the New York Times or Mashable,” she explains. At digital marketing agency TPG, Freid uses social to communicate...

  4. Online Only News Site Wins Top Pulitzer Prize For Reporting

    ProPublica shared a Pulitzer last year but the story had appeared in the New York Times Magazine. Big plans and big claims are to be expected from folks 'pajama-clad or not' who are dabbling with new technology and new modalities of public expression.

  5. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. Agree or disagree with Obama's in-office efforts, but there is a similar parallel to such in marketing.

  6. Online PR and Getting Links From Major Media: 6 Examples

    Requests come from such well-known media as CNN Money, ABC News, Entrepreneur Magazine, The Washington Post, CBS Interactive, and many others. This example from Travel & Leisure Magazine shows. Furthermore, if you've been covered say by The New...

  7. Outsell forecasts that online spending will overtake print in 2010

    The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine...

  8. Going to Search Engine Strategies for the first time?

    So, don't be surprised if the instructions on SES Magazine say: Lather, rise, repeat. Whether you attend SES London 2010 or SES New York 2010, here are 10 tips for getting the most out of the event: Kaushik, the Analytics Evangelist for Google...

  9. Living Stories is Google's Way of Telling Murdoch to 'Buzz Off'

    And yesterday, I added some related comments of my own in "Editor & Publisher Magazine Shutting Down After 108 Years. Launched while I was at SES Chicago earlier this week, it is an experiment in presenting news in the online environment that was...