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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? As soon as proper attribution slips into a model...

  2. Beware of Red Flags When Searching for SEO or Web Dev Services

    Got it at Macy’s in New York, year-end closeout got a great deal on it. The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe software) looks...

  3. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    As then-Google CEO Eric Schmidt told the New York Times in 2010: End user data is one of the strongest signals Google looks at to gauge search result quality and relevancy. Paid Search Results: Organic Wins 94% of Time," which looks at click...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC. They’re the ones who get freaked out when it looks they’ve been ripped off by a billion-dollar company that...

  5. Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

    Now the Defense Advanced Research Projects Agency (DARPA) has a $42 million budget to pursue developing this idea, the New York Times reported. Social media will change the nature of warfare just as surely as the telegraph, the radio and the...

  6. Online PR and Getting Links From Major Media: 6 Examples

    Furthermore, if you've been covered say by The New York Times, then other journalists and media outlets are much more likely to trust you and write about you in the future. In this story, a new brand from Urban Outfitters ties in their launch with...