Malware Found In Ads Served By DoubleClick by Frank Watson Online security company Amorize has found malware in ads served by Google's DoubleClick ad serving platform. Vast Hacking by a China Fearful of the Web - The New York Times
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog The change was prompted by an article entitled, "A Bully Finds a Pulpit on the Web," by David Segal in The New York Times. Several people contacted me yesterday to ask if...
In the meantime, the New York Times is reporting that Google will lay off 300 at DoubleClick. Google is getting itself out of a somewhat sticky situation by deciding to sell Performics Search Marketing, which it acquired as part of the DoubleClick...
That DoubleClick and Google will figure out new sales deals to draw in big publishers The Google/DoubleClick merger will prove a strain for Google, as they find themselves in the same boat as Yahoo after its Overture acquisition.
The New York Times wrote an interesting article about the DoubleClick Google deal which suggests the deal will get approved. The article discussing a possible conflict of interest with the FTC Chairperson Deborah Platt Majoras stated that even if...
DoubleClick Launches Mobile Ad ServingLike its soon-to-be parent company Google did last week with AdSense for Mobile, DoubleClick today launched a new mobile ad serving product, DoubleClick Mobile. Google-DoubleClick Hearings Get MuddledGoogle's...
Google execs will be called to defend the potential $3.1 billion acquisition of DoubleClick before both House and Senate Subcommittees, according to the New York Times. The deal is already being looked at by the Federal Trade Commission (FTC...
FTC Looking at Google-DoubleClick Deal? The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google's planned $3.1 billion acquisition of DoubleClick NY Times Goes Deep on GoogleAn article in Sunday's New York...
Pepperjam Signs Exclusive Deal With DoubleClickIn an interesting move for a large scale agency, Pepperjam has signed an exclusive partnership deal with DoubleClick. NY Times Goes Deep on GoogleAn article in Sunday's New York Times goes in-depth...
FTC Looking at Google-DoubleClick Deal? The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google’s planned $3.1 billion acquisition of DoubleClick New York Times Live Blogging And The Transformation Of...
The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google's planned $3.1 billion acquisition of DoubleClick, according to the New York Times. The groups feared that the combination of Google's search history...
Google/DoubleClick Deal Shakes Things UpThe deal is being lauded by some as a strategic imperative, while apparently already facing pressure on the anti-trust and privacy fronts. DoubleClick Takes Ad Exchange on the RoadApparently DoubleClick's new...
If Google completes its acquisition of DoubleClick, it will also have an ad exchange for buying and selling display ads on remnant inventory. UPDATE: While many people are spinning this as a defensive move sparked by Google's planned acquisition of...
The New York Times is picking up on the fact that Google's potential DoubleClick acquisition gets more difficult when you consider Performics, DoubleClick's search and affiliate marketing agency. In The Pangs of Two Becoming One, reporter Dan...
The change in the doubleclick policy that was considered in Winter 2005 and implemented in March 2005. Still, despite its noticeable negative effects on its financial performance, Google decided to abandon the old doubleclick policy and not to...
The data comes from a DoubleClick study, which also shows that the "cost-per-keyword was nearly unchanged from the first three months of 2005 to this year's first quarter. Microsoft Promotes adCenter In Full Page New York Times Ad
DoubleClick Plans Search-Bid Tool DMNews.com, Feb.http://www.dmnews.com/cgi-bin/artprevbot.cgi? DoubleClick purchased Aquantive/ATLAS in December. This follows on New York Times report that Microsoft lost a key vice president involved with building...
On the DoubleClick-Performics Deal iMedia Connection, May 18, 2004 http://www.imediaconnection.com/content/3467.asp DoubleClick buys Performics -- is this the start of a new wave of consolidation for search marketing firms?
My advertisers have paid me -- Google and DoubleClick have verified those numbers," said Berkowitz. The numbers reported by Ask Jeeves and Interactive Search Holdings are based on internal metrics, based on analysis of usage logs, as well as...
DoubleClick up: Smith Barney sees online ad growth. New York Times Nov 20 2003 6:46AM GMT The first ad, for example, in a search for san francisco dentists was for a nationwide group showing a New York telephone number.
