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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company.

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The most-shared mainstream media included content from Forbes, The New York Times and The Wall Street Journal, to name a few. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  4. SEO for Startups & New Businesses: An 11 Step Plan

    If you work at The New York Times, you may even get your Twitter handle in your byline. This means you need to determine who in your company (maybe everybody? You're starting a new business. Many elements are required to do well nowadays need to be...

  5. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    The findings showed top mainstream media sources shared included Forbes, the Huffington Post, and The New York Times in the top three positions. Of those studied, many of them lived in tech and marketing hot spots like San Francisco, New York...

  6. Google Buys Company That Designs Robots for Military

    The deal, revealed by The New York Times, marks the eighth robotics company Google has bought in the past six months. However, the firm remains tight-lipped about its intentions for its army of Googlebots, confirming the purchase to The New York...

  7. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    The New York Times bestseller "Promote Yourself – The New Rules of Career Success" by Dan Schawbel could easily have been called "Promote Yourself – The New Rules of Success". You could hold a managerial-level position in a company and still be...

  8. Sequencing the DNA of the Perfect Comment [Study]

    The New York Times The Huffington Post (an AOL company) Since the Internet began, user-generated content (UGC) has played an important role in engaging users and encouraging the spread of content. A recent study examined the contribution of...