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  1. Landing Page Optimization: How to Identify Testing Opportunities

    During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: The concept of figuring out and identifying what works best for your company, rather than just going along...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? I can't project the exact best strategy for sites...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, BuzzFeed, and NPR. Proulx will be the opening keynote speaker at SES New York 2013.

  4. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    A real life psychic, such as the types you find on every block of New York City, plays on their worldliness to suggest possibilities that might happen to their subject. As Matt Cutt's shows, the feedback loop created new avenues to discover related...