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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Although there was no way to tell if the billboard was doing anything, Lisa was...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Q4 contains cities with a DMA ranked 1-8, including New York, L.A.and Chicago. The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...

  5. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    With SES New York just a few days away, these tips can help you best make use of content marketing strategies in line with your event strategy. The better the content, the more engaging you are – and the more chance your sales team has of converting.

  6. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    Ad sales will be handled by AOL's sales team, opening up a new revenue stream for the company and delivering a significant amount of brand-safe inventory for advertisers. Ran Harnevo, who leads The AOL On Network, made a surprise announcement on...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Statue of Liberty in New York City Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Now if you need to search with new options, Google Really Advanced Search has you covered for the following:

  8. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Most of the focus of Facebook’s announced New York City expansion focused on the hiring of more engineers, but tucked into COO Sheryl Sandberg's comments about hiring a slew of new technologists were her brief remarks that Facebook will also...

  9. Twitter Finally Tests Self-Serve Advertising Platform

    The New York researcher forecasts that Twitter ads sales will reach $400 million in 2013. Since Twitter launched Promoted Tweets in April 2010, marketers wanting to buy the ad units - or Promoted Trends or Promoted Accounts - have had to fill out...