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  1. SEO Game Change: Are You Setting the Right Expectations?

    It's not that anything is out of reach, but if you've had a New York Yankees-esque winning season based on bad practices then you've been playing on borrowed time for a while. Since I happen to be starting this post during warm-ups for a company...

  2. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    By Audrey Zhang, Grade 4, Levittown, New York: "My best day ever will be when I discover paradise. All 50 Doodle 4 Google state winners will also have their logos exhibited at the American Museum of Natural History in New York City through July 14.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Q4 contains cities with a DMA ranked 1-8, including New York, L.A.and Chicago. Check out his post on segments when you're done reading this one. Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market.

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Think USA Today rather than New York Times. Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". You don't just post it to vacuum, you have to reach out, you have to find other people who are in your...

  6. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...

  7. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? So when Google sees these rich anchor text links...

  8. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    With SES New York just a few days away, these tips can help you best make use of content marketing strategies in line with your event strategy. At SES New York TopRank CEO Lee Odden will present a session on Creative Content – Winning Hearts, Minds...