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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Lisa's team wrote on the company's blog almost every day, but it was a ghost town...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? For example, would you spend 2 hours of a marketing...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    As for those women attending SES events, Roth notes that “a female speaker at SES New York is looking into arranging a girls night out for female speakers – so hey we could be getting somewhere in making the female marketers a powerful force!

  5. Beware of Red Flags When Searching for SEO or Web Dev Services

    Got it at Macy’s in New York, year-end closeout got a great deal on it. I did not know we were planning a blog about the bible. Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after...

  6. Should the Government Decide Where You Rank at Google?

    History repeated itself at SES New York this year following Google's Panda update in February. And search engines have responded by returning a variety of different types of results in one place, such as news, local results, images, video, blog...