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  1. What Google Analytics New Social Reports Offer & What They Can’t

    When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism...

  2. New Google Analytics Social Reports: Measure SMM Value, View Streams

    It’s difficult to assign value to social channels and campaigns, as evidenced by the sheer amount of tools trying to solve the social ROI challenge. In their blog post announcing the launch, the Google Analytics team explains how the new social...