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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? For example, would you spend 2 hours of a marketing...

  2. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    The editors of StyleMag have been planning features for spring since attending New York Fashion Week the previous fall. For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of social...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. Using your blog to promote calls to action and build your email list...

  4. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    With SES New York just a few days away, these tips can help you best make use of content marketing strategies in line with your event strategy. If you’ll be at SES New York (and you should be) and are interested in content, marketing, and social...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    As for those women attending SES events, Roth notes that “a female speaker at SES New York is looking into arranging a girls night out for female speakers – so hey we could be getting somewhere in making the female marketers a powerful force!

  6. Beware of Red Flags When Searching for SEO or Web Dev Services

    Got it at Macy’s in New York, year-end closeout got a great deal on it. I did not know we were planning a blog about the bible. Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after...

  7. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. HitTail originated from blog land amongst a subset of web users who, from the beginning have been conceptualizing their own web marketing efforts in...