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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    You may have concerns at the beginning that you overcome, only to find yourself given the opportunity to publish a piece in a big brand magazine or speak in front of 3,000 people. Develop a micro plan:Develop a brand plan that includes a column on...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Think USA Today rather than New York Times.

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Those ads led to an interview for aimClear with Ad Age magazine. We targeted to journalists and people who work at publications like the New York Times or Mashable,” she explains. At digital marketing agency TPG, Freid uses social to communicate...

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Opening up their digital magazine to different channels allows them to collect, segment, and analyze data and better gauge intent through PC, tablet, smartphone, and social interactions. In the report, Mullen cites the reformatting and...

  5. Online Only News Site Wins Top Pulitzer Prize For Reporting

    ProPublica shared a Pulitzer last year but the story had appeared in the New York Times Magazine. Big plans and big claims are to be expected from folks 'pajama-clad or not' who are dabbling with new technology and new modalities of public expression.

  6. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. Agree or disagree with Obama's in-office efforts, but there is a similar parallel to such in marketing.