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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. Remember, search engine optimization doesn't mean...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Basic search engine optimization (SEO) is fundamental. During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Q4 contains cities with a DMA ranked 1-8, including New York, L.A.and Chicago. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep...

  5. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    The first press release was written in 1906 by Ivy Lee and actually published verbatim in the New York Times. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the fact that the...

  6. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. The Driving Consumer Insights With Mobile Analytics at SES New York...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the...

  8. Penguin 2.0 Forewarning: The Google Perspective on Links

    This starts at the very core of how they think about online marketing and search engine optimization (SEO). If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your...

  9. SEO Diagnostics: Urgent & Preventive Care

    You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can affect your website from a crawling, indexing and user experience perspective.

  10. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.