Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? The Statue of Liberty in New York City Google Analytics: Interplanetary Reporting Find Google Analytics too limited because it only tracks human...
Analytics & ROI Here are some ways to improve your ROI. SEO + SEM + SMO = ROI - ClickZ Save 20% on SES New York! At Flickr, Fending Off Rumors and Facebook - The New York Times The keynote speaker at SES New York 2011 is Duncan Watts, a principal...
Analytics & ROI SES New York 2011 Opens Registration for March 21-25 Conference - SES Conference & Expo New ActionScript 3 Library For The API - Google Analytics How to Configure Analytics for Your Small Business Website by Rob Chant
Tips For Improving PPC Campaign ROI - Search Marketing Standard Deputy Mayor for Economic Development, Robert Steel, gave his first policy speech at Google's recently purchased New York City headquarters on Ninth Avenue.
Analytics & ROI Delays dog Google's digital music service - New York Post Google Grows, and Works to Retain Nimble Minds - The New York Times How Did Goodzer New York Shopping Engine Fare On Holiday Sales Weekend?
Analytics & ROI How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. Demoted Himself - The New York Times
Analytics & ROI Google Campaign to Build Up Its Display Ads - The New York Times Google is erecting a touchable, low-standing billboard in Times Square that will show videos about its display advertising business.
Analytics & ROI iOS 4 Compatible Mobile SDK Now Available - Google Analytics Blog A New York mobile-web advertising company may face a class action lawsuit because it used HTML5 to track iPhone and iPad users, in what is believed to be the first...
Analytics & ROI At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. Jason Calacanis gives product demo of My Mahalo at SES New YorkJason Calacanis, founder and CEO of Mahalo.com, unveiled My...
Analytics & ROI Each year coinciding with a major SEM conference, The Internet Marketers of New York throw a Manhattan bash to benefit a deserving charity. Compete Acquired by TNSToday, London-based market research firm TNS announced its...
Analytics & ROI SEW Experts: The Ginsu Guide to Search AnalyticsThe ability to track online (and in many cases offline) advertising to offline conversions has been the biggest hurdle in measuring ROI for many Web-based or Web-involved businesses.
Analytics & ROI Win a Free Pass to SES New York with the SES Affiliate ProgramIf you're planning on going, you probably want to tell your clients, readers, and friends. Google Analytics Evangelist Avinash Kaushik shares what it's like to work at...
Google Audio will have ROI (define) baked in by the end of the quarter. Tim Castelli, New York sales director, sees Google moving more toward the social community aspect of Web -- Facebook, MySpace, YouTube -- and their collective ability to...
Analytics & ROI Yahoo Search Spotlight Awards Live in New YorkYahoo hosts the 3rd Annual Searchlight Award showcase on February 12 in New York City. Measure Blog Success without Spending a Fortune20 outstanding blog analytics tools that won't break...
Analytics & ROI SEW Experts: Increase ROI: Google Performance Placement ReportsGoogle's new Placement Performance report can help you fine-tune your content campaigns to make sure you're getting the most out of your ads.
Analytics & ROI IMNY Charity Event Scheduled for October 15The Internet Marketers of New York are holding a charity event on October 15. Compete Search Analytics Now LiveCompete's pay-as-you-go Search Analytics service, which was announced last...
Analytics & ROI Getting Vertical Key to Google's Ad SuccessGoogle hosted an Industry Press Day at its New York offices, inviting mainstream and trade press to learn more about its efforts in five verticals.
Analytics & ROI Google discusses multimedia ads in Universal Search resultsGoogle executives discussed the possibility of bundling image or video ads into Google Universal Search, during the CitiGroup Technology Conference in New York this past...
Analytics & ROI Aaron Wall Looks Inside Mind Of Google EngineerUsing a much more educated and sarcastic spin on the New York Times article about Google's search engineers, Aaron Wall has given some insight into many of the factors Google engineers...
Analytics & ROI Analytics & ROI ============================= Keyword BasedEric Enge talks with Efficient Frontier's CTO about how a portfolio based approach provides better results than the classic approach of measuring and acting on the ROI on a...
