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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...

  2. Driving Consumer Insights With Mobile Analytics

    You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them out over time to see what works for you. Increasingly, your audience is spending time interacting with your...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Think about the audience coming to your landing pages and how that matches with what you’re trying to offer them (i.e.what’s your value proposition). Learn Your Audience, Improve Your Results During the Landing Page Optimization session at SES New...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    For Berlin-based Searchmetrics, SES New York was a way to connect with local customers beyond their regional offices in Manhattan. Similarly with BrightEdge, connecting with New York based customers is a core goal of the company’s attendance at SES.

  5. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Act: What will inspire your audience to take action? Discover: How does your audience find content? His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company...

  6. How to Make Video a Successful Part of Your Content Marketing Strategy

    The idea of reaching YouTube's audience of more than 800 million users is certainly appealing, but if you're setting out to make a “viral video,” it probably won't happen. Learn the secrets of creating high quality content at SES New York 2013:

  7. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. To bloggers, incoming search traffic has just been another channel to grow an audience and develop a more personal relationship with their readers.

  8. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In essence, he said, with the advent of new devices, growth or retargeting and audience buying, new sources of data have evolved. A new study by New York search retargeting firm Magnetic shows that while search activity overall is up, those using...