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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. Other winners include AOL's GSD Audience Development Team, named Best Team, and...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    For example, a simple search for "Friends of friends who work at The New York Times" resulted in several results: One excellent way to increase your chances of success is to foreshadow your pitch by running a few select ads to this custom audience...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New York 2013, moderated by Sundeep Kapur (@emailyogi), Digital Evangelist, NCR Corp.covered some very useful information around engaging with your customers at...

  4. Driving Consumer Insights With Mobile Analytics

    You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them out over time to see what works for you. Craver then highlighted his experience with TKTS, which from their...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: Think about the audience coming to your landing pages and how that matches with what you’re trying to offer...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    For Berlin-based Searchmetrics, SES New York was a way to connect with local customers beyond their regional offices in Manhattan. Similarly with BrightEdge, connecting with New York based customers is a core goal of the company’s attendance at SES.

  7. How to Make Video a Successful Part of Your Content Marketing Strategy

    Learn the secrets of creating high quality content at SES New York 2013: The idea of reaching YouTube's audience of more than 800 million users is certainly appealing, but if you're setting out to make a “viral video,” it probably won't happen.

  8. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication. To bloggers, incoming search traffic has just been another channel to grow an audience and develop a more personal relationship with their readers.