You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them out over time to see what works for you. Increasingly, your audience is spending time interacting with your...
Live Programming for a Connected Audience: ESPN at SES New York 2013 – SESConference Expo YouTube Channel Yahoo Searches this Week Reveal a Glorious Welcome Back for “Game of Thrones,” Excitement for MLB Opening Day, and a Hooked Audience for...
She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. For Berlin-based Searchmetrics, SES New York was a way to connect with local customers beyond their regional offices...
We kept rolling with content production, but really let the demands of our target audience drive our editorial calendar. Since we were able to get moving quickly, without having to worry about all of the technology headaches that come with self...
Act: What will inspire your audience to take action? Discover: How does your audience find content? His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company...
The idea of reaching YouTube's audience of more than 800 million users is certainly appealing, but if you're setting out to make a “viral video,” it probably won't happen. Learn the secrets of creating high quality content at SES New York 2013:
To bloggers, incoming search traffic has just been another channel to grow an audience and develop a more personal relationship with their readers. It was the brainchild of Connie Connors, the CEO of New York PR company, Connors Communication.
However, looking holistically (across your organization and integrated content into multiple formats across multiple audience types) includes auditing everything from online to offline assets. It wasn't just small sites it was also large sites like...
It’s mostly local classes in New York and California, but they recently introduced online classes accessible to anyone. By Audience Skillshare is a platform for anyone to teach and find an audience. If you happen to be in Manhattan, check out the...
In essence, he said, with the advent of new devices, growth or retargeting and audience buying, new sources of data have evolved. A new study by New York search retargeting firm Magnetic shows that while search activity overall is up, those using...
Duane Forrester (@duaneforrester), Senior Program Manager, Bing Webmaster Tools, was next and took the audience through some of the key changes and functionality that (hopefully) will bring site owners back (or to) Bing.
Last month, we took a closer look at Hulu grew its audience by 23 percent year over year. It means that video advertising on YouTube with close to 157.2 million unique viewers or on VEVO with 53.7 million unique viewers can reach an audience that’s...
Seek out mobile marketing industry statistics regarding popular devices and demographics to appropriately target your audience. I recently spoke at SES New York on best practices for mobile marketing with QR codes.
Most importantly though; brands (the ones that are better at marketing) engage and communicate with their audience. The simple fact that this affiliate site provides useful information means it has received recommendations from The New York Times...
The audience thought that was pretty funny, but at the same time knew there was a lot of truth in it. History repeated itself at SES New York this year following Google's Panda update in February. I'm constantly amazed at the number of companies...
The hangout will take place before the Black Eyed Peas perform at the Concert 4 NYC in Central Park, with an expected audience of 50,000 people. Proceeds from the concert go to Robin Hood, a New York-based poverty-fighting organization.
As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. Because Facebook is a much more mature brand in the...
I did spend a fair amount of time covering the obstacles to accuracy, as noted within some of the feedback I received from the audience that "I made it seem impossible. This spring marked the annual Search Engine Strategies Conference in New York.
Social media: Build an audience and interact with potential/existing customers. One of the big ideas at SES New York was "content optimization. Panda's aftermath, not surprisingly, was the hot topic among SES New York attendees last week.
If you're in B2B or marketing another complex purchase, you likely need to be in front of this audience. However, that same audience often searches for education about how to manage paid search efficiently.
