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  1. International Expansion: Break Down Barriers With Google+ Hangouts

    Example: Let's say you're located in New York City, and your client is located in Sydney. Let's say you're based in Tennessee and there just isn't a good Japanese translator in town. Understanding cultural differences is going to be incredibly...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: The concept of figuring out and identifying what works best for your company, rather than just going along...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    For Berlin-based Searchmetrics, SES New York was a way to connect with local customers beyond their regional offices in Manhattan. Similarly with BrightEdge, connecting with New York based customers is a core goal of the company’s attendance at SES.

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. If you put effort into planning your marketing and content strategy...

  5. Creative Link Prospecting: Following a News Story

    Here’s one story from the New York Times: MuckRack.com provides subscription-based database of journalists from top publications and broadcasters. Again, the story spread virally and brought a surge of new backlinks to both Brewdog.com and Diageo.com.

  6. Creative Content Marketing: Winning Hearts, Minds & Wallets

    His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the New York Times. More than two-thirds of client-side respondents (70 percent) to a...

  7. Audience Targeting in Mobile: 4 Key Elements of Context

    For example, a fast food chain is looking to promote its breakfast sandwiches and soup choices in both San Francisco and New York City. Much can be inferred from a user’s exact location beyond their point on a map, such as the type of businesses a...

  8. How to Make Video a Successful Part of Your Content Marketing Strategy

    Learn the secrets of creating high quality content at SES New York 2013: As Jason Acidre of Xight Interactive puts it in his interview with Brainshark, “Including videos on text-based content makes the content look more comprehensive, and this...