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  1. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...

  5. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    New York attorney general Eric Schneiderman said securing the $17 million settlement – of which New York will receive $899,580 – showed that public privacy couldn't be ignored by tech giants. We work hard to get privacy right at Google and have...

  6. The United States of Google: Mapping Google Usage by State

    Online advertising company Chitika conducted research on which U.S.states had the highest use of Google's search engine; East and West Coast states including California, New York and Massachusetts were among the top, and more inland, Utah showed...

  7. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    The New York Times New York Post Agency Ad Solutions Blog Is Google+ and rel=author markup really being taken seriously by brands? At BlueGlass, we decided to analyze a series of top brands in order to review if they had began to build a strong...