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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Here are data points Bing Ads recently published around...

  3. Digital Data Trends – Search, Social, & Content Fusion

    This was a key theme from the recent ClickZ Live New York. One of the biggest challenges marketers face is understanding what to do with mass data at hand. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. Connect with a new audience of buyers. Somehow people that love you and what you do gather together and say all kinds of nice things.

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    For more information on spying strategies and tools, attend my session next week in New York City at ClickZ Live. We may find new channels for increased visibility, other markets we can expand into or with this screen shot we can see Sears.com gets...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    If you work at The New York Times, you may even get your Twitter handle in your byline. You're starting a new business. For the sake of clarity, let's say you're starting a new business based on selling new and used cars and operating car dealerships.

  8. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Get SEO Training from Shari Thurow at ClickZ Live New York 2014: The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception.

  9. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in media such as The New York Times, and maybe even a TV appearance. Thought leadership elevates content creation to new...

  10. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Get Powerful Analytics Insights at ClickZ Live New York 2014: Visitors: Number of visits; how many unique, how many existing, how many new? Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data.