At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
On the last day of SES New York 2013, SEW interviewed Andrew Goodman, an SES Advisory Board Member and the president of Page Zero Media, about SES Toronto 2013. Presentations of case studies and best practices will provide details of how to...
Fitzgerald, also dubbed "The First Lady of Song", recorded more than 200 albums during her career that began on an Amateur Night at the Apollo in Harlem, New York, in 1934, and ended with her last concert in 1991 at Carnegie Music Hall in New York...
Example: Let's say you're located in New York City, and your client is located in Sydney. Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand...
That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". While content marketing has been around for as long as the written word, it has taken itself to a whole...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Craver then highlighted his experience with TKTS, which from...
However, it looks like the three-year investigation could be over, as Google apparently has agreed to make legally binding changes to its search results, the New York Times reported, which apparently have been accepted by the EC.
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...
Pursue national learning events like the recent SES New York conference or local seminars, networking events or meetups where you can brush elbows with smart folks without dumping thousands on travel costs.
During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: The concept of figuring out and identifying what works best for your company, rather than just going along...
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...
The Orabrush success story was told at SES New York 2011. During the session on "Harnessing the Power of B2B Video Marketing" at this year's SES New York, Austin Craig, the Orabrush Spokesman, told some new stories demonstrating that the company...
Fake Twitter Followers Become Multimillion-Dollar Business – The New York Times gets your 1,000 fake followers, $9 per month buys 5 retweets a day. Live Programming for a Connected Audience: ESPN at SES New York 2013 – SESConference Expo YouTube...
If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? I can't project the exact best strategy for sites...
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is still accepting speaker proposals until April 12.
The editors of StyleMag have been planning features for spring since attending New York Fashion Week the previous fall. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural) trends.
Uber's pricing system jacked up the price on its customers who were stranded after Hurricane Sandy tore through New York City. Many times the data produced highlights things that were not apparent to the naked eye, and can spawn a whole new set of...
At SES New York, networking was a major priority for most of the attendees. Exhibitors at SES New York with Something to Share According to their representatives, Conductor specializes in sharing with search metrics and has been attending SES New...
The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search SEO Diagnostics: Proactive and Reactive Diplomacy.
