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  1. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    By Audrey Zhang, Grade 4, Levittown, New York: "My best day ever will be when I discover paradise. All 50 Doodle 4 Google state winners will also have their logos exhibited at the American Museum of Natural History in New York City through July 14.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Q4 contains cities with a DMA ranked 1-8, including New York, L.A.and Chicago. Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Advanced prospectors profit because they know where to look to...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    Think USA Today rather than New York Times. Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book...

  4. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.

  5. Google Doodle Spotlights Ella Fitzgerald

    Fitzgerald, also dubbed "The First Lady of Song", recorded more than 200 albums during her career that began on an Amateur Night at the Apollo in Harlem, New York, in 1934, and ended with her last concert in 1991 at Carnegie Music Hall in New York...

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    Example: Let's say you're located in New York City, and your client is located in Sydney. Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand...

  7. Guy Kawasaki Talks Content Marketing, Social & Google+

    That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". While content marketing has been around for as long as the written word, it has taken itself to a whole...

  8. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...

  9. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...

  10. Landing Page Optimization: How to Identify Testing Opportunities

    During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: The concept of figuring out and identifying what works best for your company, rather than just going along...

  11. SEO Basics: 8 Essentials When Optimizing Your Site

    During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...