If Rip Van Winkle had walked into the Hilton New York to attend SES New York 2010, he might not have realized right away that a revolution had taken place since he'd attended Search Engine Strategies NYC 2004.
That's why the six years between Search Engine Strategies NYC 2004 and SES New York 2010 seems like the 20 years that Rip Van Winkle was asleep. Antti Aapakari, the CEO at Luxus in Finland, made this comment on one of my Rip Van Winkle posts...
Here's a partial answer: If Rip Van Winkle hasn't been to the expo hall in six years, he last walked the trade show floor when Go Toast, Overture, and Terra Lycos were still exhibitors. If Rip Van Winkle woke up last month and re-read the agenda...
In Washington Irving's story story, Rip Van Winkle falls asleep before the American Revolutionary War and wakes up 20 years after it. Even though it's too late to attend SES New York 2010, it's not too late to give Rip Van Winkle a wake up call.
As I glanced through the agenda, I felt like Rip Van Winkle. So, consider this a "wake-up call" for the Rip Van Winkles in your organization. But, I suspect that there are other Rip Van Winkles out there, who don't realize yet how much has changed...
