SEO News

New Years

RSS
  1. Delving Into the Auction Insights Report

    This is usually driven by someone else in the auction changing their strategy, someone new entering, or someone exiting. We have seen CPC consistently rise on these terms over the past two years. The new segments becoming available allow us to get...

  2. Using Analytical Analysis to Help Improve Conversions

    First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. I think one of the most powerful advancements in Google Analytics over the past few years is multi...

  3. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of...

  4. "Which Update?" Is the Wrong Question

    If you’ve been the lead SEO on a site for years, you may not see the glaring issues with your own environment and it may be time to get some new eyes on it, eyes that don’t think they know it all and have seen it all.

  5. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    What are some of the features included in Bing’s new venture? Bing, CNN, and Internet Explorer have partnered in a way that will draw in those already in tune with U.S.politics as well as those who may not have interacted or voted in years prior.

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. My journey started back in 1998 when one of my former college classmates and I decide to make websites for local...

  7. How to Create a Content Marketing Strategy From Your Existing SEO Content

    One can assume this lack of perceived value for SEO content is because of all the garbage that has perpetuated as SEO over the years. Many organizations send out monthly or quarterly emails with too much information about all the accomplishments...

  8. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. If you want to stay relevant and maximize return on engagement in today’s...

  9. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  10. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. To do it two years in a row is unbelievable.

  11. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. That’s 83 times in three years we’ve had to tweak our jobs in...