Her company was forced about two years ago to adopt content marketing, and she talked about what she learned. New media skills What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an...
BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.
For this study in particular, CLV referred to the amount customers spent within two years of their initial purchase. The savviest marketers in the new era of ecommerce will be looking beyond just where customers are coming from,” Custora said in...
Indeed, in the past few years, the growth of social media and mobile apps, and the introduction of voice assistants on mobile devices, have offered consumers new ways of getting information. Surprisingly, it is taken over 10 years for the FTC to...
This is mainly because WordPress, in terms of core code, has evolved a lot over the past two years and with it includes new functions and processes which developers need to adopt to ensure it is compatible with current versions.
Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. Innovate or Die: Where Will SEM (and You) be in 5 Years? The New SEO: Search Marketing Integration
Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards. From the official Bing Boards page, it's Bing's way of "trying something new .to see what happens.
Organic search is widely recognized as one of the most effective methods to leverage data to reach new customers. For years I have been emphasizing awareness of the social and search community of a statement Google made in 2008 that Google's...
Sarah Jessica Parker takes a behind-the-scenes docudrama reveals what it takes to perform on the ultimate stage, the New York City Ballet. CANDIDLYNICOLE" - Nicole Richie brings her unfiltered sense of humor and unique perspective to life in a new...
In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Over the last 10 years the social graph has grown extensively when compared to the link...
The New York Video School was founded by Michael Rosenblum, who has built media networks and TV stations all over the world and is also author of 'iPhone Millionaire' published by McGraw Hill. I have devoted the last several years to showing others...
In a recent New York Times opinion piece, Julian Assange addressed Google’s recent PR work to position themselves as a thought leader on our digital future. Spend years developing high quality link-bait and become an Authority, and then disavow all...
So it's interesting that when we think about what does the "New Inbox" mean, it's not the antiquated email of what we've been using for the last 10-12 years. Mobile and social have been among the most talked-about subjects for the last couple of...
Safeguarding credit card information, of course, was no new issue. And not surprisingly, hacking took on a new profile. As ecommerce began to be more common, particularly with a few big brands shifting their attention to connected users in a new...
Chris Dyson: I've personally found egobait to be a great way for small clients or for my own projects to get on the radar of thought leaders in a new vertical. I didn't get a ton of retweets out of it or anything like that, but it was neat just...
Just a few years ago, when social advertising was in its infancy, ROI and proper attribution were incredibly difficult to prove. Generally, I introduce new creative every 4 to 5 days on the same audience.
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:
Optimize for the same keyword list that you generated years ago? They are like new seasons for a sport, giving us something to count the passage of time and the maturation of our industry. Essentially all of these factors have been talked about by...
Start small, start where your CEO will be most comfortable and focus on the sites that will give the company the most bang for its buck, whether it's a branded account on Twitter or a new channel on YouTube.
As Google has said for several years, we won't add facial recognition features to our products without having strong privacy protections in place. As members of the Congressional Bi-Partisan Privacy Caucus, we are curious whether this new...
