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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. My journey started back in 1998 when one of my former college classmates and I decide to make websites for local...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    One can assume this lack of perceived value for SEO content is because of all the garbage that has perpetuated as SEO over the years. Many organizations send out monthly or quarterly emails with too much information about all the accomplishments...

  3. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. If you want to stay relevant and maximize return on engagement in today’s...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  5. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. To do it two years in a row is unbelievable.

  6. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. That’s 83 times in three years we’ve had to tweak our jobs in...

  7. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. Structured Snippets is a new feature that incorporates facts into...

  8. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. Thankfully, we entered our new headquarters ahead of schedule and, while some finishing touches remain, we...