Over the past few years, marketing automation has continued to gain influence. Advanced marketing automation platforms can have a huge impact on your engagement, conversions, and new business. This is especially true of the B2B sector.
These metrics are also useful because there are years and years of industry norms collected around these metrics, which gives historical perspective and the ability to benchmark. Over the years, the digital ad industry has had the ability to tie...
Webmasters will need to be much more careful about quoting content from online German publications after a new online copyright law comes into effect in Germany on August 1. As offline publications are struggling to move into the digital age, it...
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. To make your new website work for your business it essential that a...
Although this plugin hasn't been updated in more than two years, it still should be included in every WordPress installation. You can create a form that populates all the data needed to publish a new post or page, including the title, excerpt, body...
Since announcing the schema.org project two years ago, little has changed with the markup. That changes today as Google announced a new schema that supports company logos. An interesting discussion has already broken out about the new markup.
Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to...
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
But again, it has been less than two years since Google+ launched, and in the two years following Facebook's launch, they offered very little for brands either. Most social media experts would set out to rectify that – and possibly engage that new...
The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...
A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Atari game "Breakout" debuted 37 years ago. Head to Google Images and type "Atari breakout" to fire up "Image Breakout" and start destroying rows of...
It's been a crazy couple of years for SEO. But what isn't entirely clear is how SEO providers have evolved to meet this new state of reality. I'm tired of hearing about the "new SEO. The infamous algo updates like Panda and Penguin, and some lesser...
Google tugs at the heartstrings of people everywhere with a new Mother's Day video. Here's a look back at how Google has celebrated Mother's Day in logos through the years: Today is your lucky day – if, for some reason, your mother really likes...
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
The data could be intriguing to the many marketers who've embraced a new Google product, figured out how to benefit from it, and made predictions about its impact only to find out a few years later, it's been killed off.
As you can guess, if someone searches for "restaurants in Princeton new jersey", then it's advantageous to be located in Princeton, New Jersey. SES New York and My Presentation on Graph Search Takeaway: If you've had a Page for a few years, and...
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. Google has released many products and services over the last few years...
The last few years, we have seen the rise (and collapse) of some very large SEO companies, yet the vast majority of SEO companies are working either solo or with five or fewer other SEOs. More than 90 percent of respondents stated that word of...
It's been nearly two years since Google Analytics added real-time reports. Now Google Analytics has announced a new addition to its real-time reports: goal conversions. Over that time, there have been a handful of changes including profiles, real...
Today, our ancestor would discover that the content on YouTube is significantly more diverse and the audience is ridiculously bigger than it was 8 years ago when the video-sharing website was launched.
