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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Now that we know voice searchers behave differently, how does that affect local optimization? Based on a study by Chitika, the biggest category for voice search is news at 20 percent, while text-based searches is reference-related topics at 22...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    With that information, you could focus on optimization. Continuing the status quo without any creativity and optimization will yield diminishing returns and/or increasing costs-per-acquisition. The exact real estate that organic results occupy will...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. The minutiae of YouTube optimization deserves its own post but a few special caveats...

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter.

  6. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    Can your feed partner effectively manage biddable media better than your optimization system or partner can manage feeds? The good news for most PLA marketers is Q1 isn’t exactly the busy season, but it’s still important to keep on top of changes...