No longer does being a journalist only mean attending at minimum a four-year university and working your way up the chain in a traditional print publication house, such as The New York Times or The Boston Globe.
On the last day of SES New York 2013, SEW interviewed Andrew Goodman, an SES Advisory Board Member and the president of Page Zero Media, about SES Toronto 2013. Presentations of case studies and best practices will provide details of how to...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Improvements to the New Look – Pinterest BlogPinterest brings back See it now, Pinned from, Mentions, Find friends; adds More notifications, search suggestions, New pins. Facebook replaces ‘brand resource center’ with new website and assets...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
The five-day #ComedyFest will feature 16 events with more than 50 comedians, such as Gabriel Iglesias, Keegan-Michael Key and Jordan Peele, Jeffrey Ross, the "Reno 911" cast, Steve Agee, Paul Feig, Neal Brennan and Al Madrigal.
You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
Famed "Seinfeld" episode "The Contest" had more viewers the first time it re-aired than the combined number of viewers for the entire weekly modern day schedule on The CW. Understanding this new paradigm means being able to quantify audiences and...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Today's Google Doodle for Earth Day 2013 has a lot to experience. Making up the "l" is a tree that starts small and grows with each passing year. After hitting the play button (the sun) on Google's home page, you will watch the sun set and day turn...
Increasingly, your audience is spending time interacting with your brand on mobile devices every year. Are users upgrading it over time when you have new releases? Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all...
It's about this new unified life with multiple screens throughout your day," said Pichette. Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. Motorola, Google's major acquisition from last year, failed to...
GH: Each year on our birthday, we have a huge sale, and announce a new service timed around the birthday celebration. This year, we are offering 50 percent off all BOTW offerings. SEW: Are there any new products in the works?
Last year the Bing Ads team, realizing what was happening, made the wise decision to reverse the path of trying to be different and instead opted to become more like AdWords. The day they decided that Bing Ads (formerly known as Microsoft adCenter...
Webmaster contacts you and says he has some great new sites for you to look at. My link building agency runs into networks every single day. Fast forward a year and some of them are still struggling to get back to where they were.
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; This new capability goes significantly beyond the useful information about how your ad is performing and...
Why does a new page's ranking change over time? Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn...
The emails were sent out the same day we spoke. I never thought he would engage in spammy link activity, but I've seen so many crazy examples over the past year, that I had to ask. About 30 minutes into my analysis, I stopped and thought it might...
Fake Twitter Followers Become Multimillion-Dollar Business – The New York Times gets your 1,000 fake followers, $9 per month buys 5 retweets a day. Coming Soon: Bing Ads to Launch in Australia and New Zealand – Bing Ads Blog
