SEO News

New Year

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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Based on feedback, Google AdWords outlined new features for Shopping campaigns in its announcement today, like: Instead, simply create new custom labels for your Shopping campaigns. You’ll also find your performance data in the new “Product groups...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The word and the concept are nothing new, but understanding how integration is actually manifesting into tangible ways of marketing is new to many. While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only...

  4. So... You Think SEO Has Changed?

    Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was. In terms of acquiring links, people talk about content marketing like it is some new thing.