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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Earlier this year we saw major manual action taken against advertorials. Content marketing: In my opinion, content marketing is the new link building. This prospect creates fear for many small businesses who depend on search engine optimization...

  2. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    By Audrey Zhang, Grade 4, Levittown, New York: "My best day ever will be when I discover paradise. Maria Iannone, Grade 7, Sewell, New Jersey: "Where I live, it's difficult to view the night sky very well.

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    The topic of digital ad viewability has been a hot one over the past year. However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not...

  4. Germany Orders Google to Restricjavascript:void(0)t Autocomplete Results

    The ruling states that if suggestions in autocomplete are untrue, it violates personal rights, and therefore violates the new ruling. The BBC speculates this new ruling could have bearing on a case brought forth by Germany’s former First Lady...

  5. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    The new contract extension is for one year, and began on April 1 according to Tuesday’s 10Q filing with the Securities and Exchange Commission. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a...

  6. 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

    More than 90 percent of respondents stated that word of mouth was their number one effective way of finding new customers, while SEO itself was effective for 46 percent of respondents. And if they are finding the majority of new customers via word...