Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online. Could this new data mean a changing landscape that’s evolving faster than expected?
But if you have an exciting acquisition, or are truly leading the way with a new idea, process or partnership that could affect others in a significant way, that's worth it. On a larger scale, month, time of year, or proximity to a huge event in...
Find out where they went to school, what year they graduated, what their major was and submit your news item. Alumni profiles: Gather the school, year, major information from the executives or thought leaders in your organization, the company...
At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Don't assume you're going to be on an outreach panel just because you were on one last year. Not only was a great way to put finally put faces to...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location.
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
At its core, Levitt describes the event as a chance to try something new on a platform becoming a great place for comedy content. The comedy community is active on Twitter and Comedy Central is active [on Twitter], so, back in the fall, we were...
While content marketing has been around for as long as the written word, it has taken itself to a whole new level over the last few years, considering the sheer volume of content that is being produced.
The number of followers for threads related to the top 100 Global brands crossed the million mark this year and stands at 1.3M as of March 2012. However, keep in mind that Quora is a relatively new entrant and while Quora has attempted to add users...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
And, with the immersive imagery of our virtually endless newsfeed, the new Yahoo app has both great technology and beautiful design front and center. Over the past year the firm has made a variety of purchases of smaller start-ups.
Understanding this new paradigm means being able to quantify audiences and behavior, and in many respects we are still at the early stages of that process. Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than...
A new analysis says Google Image Search traffic is down 63 percent on average. Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app.
Making up the "l" is a tree that starts small and grows with each passing year. After each night, the sun rises once again, bringing a new season – cycling through summer, fall, winter, and back to spring again.
If you want to keep it, at least create a new category that you know will become the most popular category for you and set it as default. When new pages and posts are created it may take some time for that new URL to be indexed by search engines...
Increasingly, your audience is spending time interacting with your brand on mobile devices every year. Craver then highlighted his experience with TKTS, which from their website, allows you to "get fast, accurate, real-time listings of all Broadway...
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. And with similar changes pending from Yahoo/Bing, it only becomes even more critical to...
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. Motorola, Google's major acquisition from last year, failed to make much of a dent for the quarter. As revenues rise year-over-year, company CEO Larry Page...
