The topic of digital ad viewability has been a hot one over the past year. However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not...
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
The ruling states that if suggestions in autocomplete are untrue, it violates personal rights, and therefore violates the new ruling. The BBC speculates this new ruling could have bearing on a case brought forth by Germany’s former First Lady...
Just under a year ago, Mashable ranked the "10 Brands Making the Most of Google+". If those brands were truly not seeing ROI on it, would they have stuck it out for the past year, and on such an active basis?
At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on the social media network. For example, a home furnishings store may have a community...
The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search. Bing has been cultivating the Social Sidebar since introducing it last year. Bing has again expanded features for its Social Sidebar.
Let's suppose that this new public storage business is being started in May, and eventually the holiday season will be upon us – so you want to see how your competition tackled the season the year before.
This year, Google also put a marketing package together with a big bow on it with its Here's to the Moms page, a portal to all sorts of Google products. Google tugs at the heartstrings of people everywhere with a new Mother's Day video.
Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though. He said it would be significant and one of the most talked about...
For example, UFC fans can see classic fights, like a full version of their first event from UFC's new Select channel. And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or...
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who've embraced a new...
The new contract extension is for one year, and began on April 1 according to Tuesday’s 10Q filing with the Securities and Exchange Commission. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a...
The release of Google Now nearly a year ago didn't make waves, as it was only available on Android devices running Jelly Bean (and up). So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google...
More than 90 percent of respondents stated that word of mouth was their number one effective way of finding new customers, while SEO itself was effective for 46 percent of respondents. And if they are finding the majority of new customers via word...
In 2012, Intel launched a new category of products, the Ultrabook, to fill the gap between lightweight laptops and tablets. Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers to these questions in a new case...
So, the population of YouTube Nation is now larger than the population of the New World ("Mundus Novus"). And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more...
Large, reputable companies pay year over year for SEO/SEM that resulted in lackluster performance of their website. We're dealing with an SEO company for years and this year we wanted to actually measure what they were doing for us.
However, Snickers has taken this strategy to a whole new level, not only targeting misspelled keywords, but also using their ad copy to play on the fact that the person misspelled what they were searching for.
No longer does being a journalist only mean attending at minimum a four-year university and working your way up the chain in a traditional print publication house, such as The New York Times or The Boston Globe.
