SEO News

New Year

  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them remarketing ads starting January 1 to remind them to come back in the New Year. He outlines an effective way to hit the ground running in...

  2. Google to Fight Piracy by Modifying Search Algorithms

    However, this year's updated report features a couple of developments, including changes to ad formats and an improved Digital Millennium Copyright Act (DMCA) demotion search signal. The biggest change in the Google search update will be new ad...

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    The next year around the same time, the race brought in even more tourists, and the hotel was able to raise prices again. And these new views offer better solutions for more effective advertising. Better tools for mapping mobile behavior based on...

  4. Do Weak Links Reveal Powerful Opportunities?

    It seems a new feature released by earlier this year offers the opportunity to do just that. To get new information, we have to activate our weak ties. In this case, the market is identifying itself – you launch a new product or...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. The agency also won the award last year, giving them a perfect record.

  7. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. Or in other words, the year of the Golden Triangle.