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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. The ability to track the interactions people have on...

  2. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    In every corner of the world we've seen organizations and individuals taking on search engines. In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Model Maria Belen Rodriguez filed a lawsuit against...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    I have met or worked with some of the most experienced UX experts in the world and they all share the characteristics and abilities I've mentioned above. The better your UX expert is, the more unique your new site will look and act.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed. Small and new businesses are going to be some of the biggest and the...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. Could This Bullying Set a Precedent That Might Seep Into the...