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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  2. Do Weak Links Reveal Powerful Opportunities?

    So let’s filter on the word "recreation" and a whole set of topics are revealed: To get new information, we have to activate our weak ties. It seems a new feature released by Majestic.com earlier this year offers the opportunity to do just that.

  3. Android’s New Feature Paves Way for Apps Replacing Web

    There isn’t any word from Apple on whether they are thinking of doing their own version of free trial for the Apple store. Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Implement higher word counts using relevant topic terms In addition, Searchmetrics says the quantity and quality of backlinks remains crucial...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Consumers want word-of-mouth recommendations. A continuous video series on how to save money for a new home and how to get a loan for that home when the time comes. Before you dive into a new strategy, it's good to get the basics right.