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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave. Marketers must embrace the mobile shift and develop well-informed strategies to win in this new era.

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Whatever the test is, B2B advertisers are losing out if they don't ride this wave of seasonality. B2B advertisers need to embrace their oddball status and grab the New Year by the horns. If ecommerce advertisers can lace their ads with references...

  3. Did Anglo Rank Link Network Get Websites Penalized by Google? Short Answer: YES

    And now that the entire network has been penalized, it wouldn't be unusual to see some of the link buyers throwing Anglo Rank under the bus in hopes of getting their pre-Anglo rankings back, and giving up the sites that might not have been caught...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    Don't wait for Penguin 2.0, or the next wave of link message penalties to come out. If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant...