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  1. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Whatever the test is, B2B advertisers are losing out if they don't ride this wave of seasonality. B2B advertisers need to embrace their oddball status and grab the New Year by the horns. If ecommerce advertisers can lace their ads with references...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    Don't wait for Penguin 2.0, or the next wave of link message penalties to come out. If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant...