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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    When it comes to riding the mobile wave, marketers must use what they know and what’s available. Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Whatever the test is, B2B advertisers are losing out if they don't ride this wave of seasonality. B2B advertisers need to embrace their oddball status and grab the New Year by the horns. If ecommerce advertisers can lace their ads with references...