Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study. Google Shopping integrations in universal search drop 79% after...
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and...
When Universal Analytics launched in beta, it was specifically for Google Analytics Premium customers through the new Measurement Protocol. This is because Universal Analytics uses the new Measurement Protocol, which does not rely on the standard...
Also consider that with universal results and good SEO, a visitor who performed a specific query may have landed directly on the page they needed. The source was a search for a specific professor and action.
Granted, there are great tools that can help you view Google and Bing side-by-side, or otherwise capture high level analysis such as the presence of a Universal Search result such as News or Products, etc.
Blended Search and Universal Search Tracking and analyzing universal rank performance for its keywords. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing.
These latest insights from Google Analytics come on the heels of their late October Universal Analytics announcement, in which Group Product Manager Manav Mishra explained enhanced new analytics capabilities for enterprise-level Premium or API...
Several factors determine how well your Google+ Local page ranks in both the Google universal search results and Google+ local search results, but that is a topic for another discussion. Google's universal search.
Yesterday Google announced a new SERPs layout on in a blog post tagged under the label 'universal'. However, in this new Universal SERPs layout from Google, the second navigation bar - unlike the +You bar - is actually dynamic.
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe.
Today’s lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. A universal repository of online business identities following a standardized set of...
We found that when we added a 'num=100' attribute to the Google query string via the API, Google actually organized the universal results differently (to how they would show on the typical paginated display a user would see) - Universal Search...
This article discussed the difference in the current layout of a SERP page after stripping out the brand and with the universal and social results areas clearly indicated. I highly recommend reading the article for the full picture, but the basic...
No longer is it 10 blue links combined with a few universal and local results. There have been a lot of changes the past 12 months in how Google displays search results. Google is continually experimenting with new ways to take your data and...
At some point in life, usually as a kid, we’re all introduced to a universal concept: life isn't fair. It makes you almost homicidal when the other guys are all over the search engine results pages (SERPs) and their pages have about much content as...
When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus whatever other universal results are deemed relevant (news, images, videos, etc. A big change seems to be underway on Google, most likely...
Yelp’s Local Challenges Universal for Marketers BrightEdge notes, “When we compared Google results page for the search term 'burgers new york' to the page people who are actually in New York see when searching with the term “burgers” we found stark...
This leads in to the next step on having the ability to track universal search performance. Blended rank measures rank among all types of search results including text, images, video, local, and social results.
The concept of blended search isn't new and marketers have been utilizing universal search techniques since 2007. Google and Bing have constantly added universal content such as image and videos to its SERPs.
We also use it to enhance our news universal by marking how many people shared an article. Promoting or demoting content in search results These forms of behavioral data would make tailoring content more robust and may be too noisy in a normal...
