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  1. How to Optimize Your Content Strategy With Social Listening

    Continuing with the yoga theme, if your business happens to sell yoga equipment, you can easily see there are significant conversations occurring around what type of equipment to buy. This type of thinking is applicable to almost all businesses.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: If you're new to remarketing, I suggest you focus on the highest-impact strategies first...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Obviously this type of marketing is niche-specific, so these examples are just meant to inspire you. A "tip of the week email" that offers a new tip every week on saving money innovatively. Before you dive into a new strategy, it's good to get the...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What type of reporting for social media does [VENDOR NAME] offer? How do you ensure that new ones are added when appropriate? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    With this type of question you're doing important two things that bring you unique, quality content: When you do follow up, your prime objective is to get people to tell you more about their answers – it's not the time for you to ask new questions.