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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What Type of Content Ranks and Attracts Links There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Offer publishers unique and exclusive insights or...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. DoubleClick revealed the new features in a blog post. The first feature, adaptive Shopping campaigns, is a new way to create and...