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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Facebook might not be the first to provide a solution to the cross-device measurement problem, but it seems to be in a very good...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  3. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    It is a service provided to consumers and businesses by companies, which have set up their operations using their own principles, proprietary technologies and algorithms. As we have publicly stated previously, the search function is not a...

  4. Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

    With this grouping of technologies, Maestro will continue as a managed technology, with the addition of SEO, CSE feed management, and social media services. Didit co-founder Kevin Lee has become CEO of both Didit, out of Mineola, New York and the...