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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. So, advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Which platforms and technologies does [VENDOR NAME] currently interface with through an API? How do you ensure that new ones are added when appropriate? Performing well in local search depends on many different tactics, so finding a partner with...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    This means identifying your target personas, defining the actions you want them to take, and then selecting and implementing the most relevant technologies to help you target these. Pulizzi, on the other hand, talks about his strategy for marketing...

  6. Doodle 4 Google 2014 Contest has Begun

    Astro Teller, overseer of the many new technologies and innovations underway at Google[x] Rick Riordan, #1 New York Times bestselling author Christoph Niemann, designer, artist and author featured in TIME, the New York Times, and American Illustration