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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day...

  2. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    Here's a look at some of the new Enhanced Campaign options that will be available in the settings tab: Bid adjustments will be found in the campaigns settings tab. These signals create great opportunities for businesses, but can also make marketing...

  3. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    Found on the new Ad Extensions tab in the UI. Now your time saved can be spent adding keywords or analyzing opportunities, you know activities that actually drive your business forward. But as I reflect on 2012’s rapid pace releasing many new...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Under the All online campaigns tab, select + New campaign: While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to the new Google Shopping set up, it’s also important to note that there are some really...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Next, run a “Diagnostics Report” by: selecting the “Keywords” tab →”More Actions”→ “Diagnose Keywords” Select the Keywords tab From the keywords tab, select “Keywords Details” →”All” to see the exact keywords that were triggered for a specific...

  6. How to do Awesome SEO Keyword Research for a Standard Website

    Setup: In a seperate tab paste your alphabetical keyword list in Column A, and the corresponding rank in Column B. Representative of quick-win opportunities. Setup: Same as for anchor text – grab the top terms which people searched within your site...