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  1. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This ability really replaces the ability marketers lost with the closing of Yahoo's Site Explorer. For new relationships where the publisher is very particular about what they will put on their website, you can utilize a system like Compete to give...

  2. Recovering from Penalties, Penguin, and Panda

    Build a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on. Select directories are OK for a site to be listed within, like Yahoo, Best of the Web, and DMOZ.